HTA to support garden industry with new marketing strategy

The Horticultural Trades Association is to support the garden industry with a new marketing strategy, which will be known as “Rising to the Challenge”. According to the HTA, “Rising to the Challenge” will recognise the “rapidly evolving nature of the industry and the increasingly competitive environment at a time of limited growth in the UK economy”.

The strategy will include market research, market segmentation services, a gif card and voucher scheme and a Plant of the Month campaign.

The company’s marketing director, Andrew Maxted, said: “With growth in the UK economy continuing to prove elusive, businesses in the garden industry are having to work even harder and ever smarter to compete for spending on garden products and services.

“This highlights the opportunities that a growing population and renewed interest in gardening brings and sets out initiatives to help members realise these.”