New research has shown the recession is forcing homeowners into going green.
The uSwitch.com survey found over three quarters (78 per cent) are more energy efficient than a year ago, with the main reason being cost (36 per cent) rather than environmental concerns (nine per cent).
It also found 60 per cent of consumers believe buying Energy Saving Recommended white goods is important in order to save money in the long-run.
However, 29 per cent would not pay more for a 100 per cent renewable "green" electricity plan.
Some may consider adding a quality conservatory to help increase the heat energy from the sun to save on gas or electricity.
More than two in five (43 per cent) believe energy saving costs money.
Commenting on the findings, uSwitch director of consumer policy Ann Robinson explained consumers could be missing out on savings due to a lack of understanding.
"They are not buying into the major energy-efficiency measures because they are worried about the costs involved, are confused about what is available and dont understand the savings they could make," she said.
Meanwhile the government has announced plans to help homeowners make their properties more eco-friendly.