A new study has shown UK citizens plan to spend £43.86 billion on holidays this summer.
The figure was quoted in the results of research from Sainsburys Travel Insurance, which also found the money would be spent on around 56 million trips.
Sam Marrs – a manager with the firm – explained: "Despite tough economic conditions, it would appear that rather than sacrificing our holidays, we Britons may even be taking more breaks."
The survey also revealed Brits are so determined to avoid "recession depression" that 670,000 people intend to take more trips than usual this year.
However, with the Met Office predicting hotter than average weather this summer, with little chance of the flooding seen in previous years, 63 per cent of the jaunts will be taken in the UK.
Those looking to take advantage of the warm weather might also fancy a staycation – making the most of their garden and conservatory to enjoy a holiday at home.