The UKs biggest builders union has called on the government to introduce a targeted VAT cut that could wipe hundreds of pounds off the cost of a conservatory.
With the financial downturn causing consumers to watch the pennies, the Federation of Master Builders (FMB) is concerned that a lack of work could damage the home improvement sector.
Richard Diment, director general of the FMB, explained that it was within the governments power to help both building companies and consumers.
"The government must do all it can to increase consumer confidence to encourage spending in the home improvement market," he stated.
"A targeted cut in VAT to five per cent on home maintenance and repairs would help kick-start this move."
In a recent poll of its members, the FMB found that more than three out of five expect the amount of work they receive to drop in the first quarter of this year.
According to the Met Office, the UK is set for a warmer than average summer, making a conservatory investment even more appealing.